SWEETEN YOUR RIDE

SUBWAY SURFERS X SUBWAY FOOTLONG COOKIE

concept: Amidst a world full of multi-channel advertising and content, Subway’s Footlong Cookie can capture the attention of Gen Z by partnering with an app they share a name with: Subway Surfers.

this campaign is centered around unique out-of-home advertisements that are exclusively placed in public transit areas, rather than battling alongside big corporations for Gen Z’s attention via social media.

out-of-home advertisements:

in-store concept:

in-game concept:

packaging:

custom in-game reminders:

map layover:

social media:

copy by Angela Chiang