EXPERIENCE THE IMPOSSIBLE
concept: plant-based meat that tastes great and supernatural occurrences have one key similarity: they both seem to be impossible… but people swear they’ve experienced both of these phenomenon.
this campaign compares the skepticism associated with plant-based meat and supernatural phenomenons, inviting users to try Impossible Meats and experience the impossible.
out-of-home advertisements:
3D billboard:
social media:
the Impossible List is an interactive social media challenge that invites participants to experience the “everyday impossible” by submitting pictures of seemingly impossible natural phenomena. once the participants submit their pictures via the Impossible website, and Impossible verifies the picture, the participant wins $500 of Impossible products.
8 challenges will be released at the beginning of each month. the campaign will run for three months. the impossible challenges to the left are examples for the month of April, earth month.
copy by Sophia Doiron