ROOTED IN GOODNESS
concept: Unreal Candy made with natural sweeteners, and organic ingredients, so you can feel good about what you’re putting into your body. Unreal Candy ingredients are sourced with ethical practices and fair-trade partnerships, so you can feel good about where your money is going.
this campaign shows how Unreal Candy is a product, and a company, that is rooted in goodness.
out-of-home advertisements:
social media:
caption: Crafted from fair trade chocolate, our gently roasted California almonds are coated in chocolate that is made through ethical practices. This premium chocolate is perfectly complemented by a satisfying crunch from the almonds. By enjoying this combination, you're supporting hardworking farmers committed to sustainable agriculture and fair farming practices, ensuring a treat that feels as good as it tastes.
caption: The cassava root is a nutrient-rich staple crop cultivated in tropical regions. at unreal, we transform this incredible root into organic cassava syrup and flour, bringing natural sweetness and a rich texture to every bite. By partnering with cassava farmers, we support sustainable agriculture and local farming communities, paying them good for our good cassava.
caption: Our peanuts are grown by farmers committed to sustainable farming practices, nurturing the land as they harvest one of nature's most nutrient-dense foods. Unreal ensures these farmers are treated with respect and fairness, so that the people behind your chocolate are taken care of. These fair-trade peanuts add a roasted flavor and satisfying crunch to every bite, all while supporting the farmers who harvest the delicious peanuts.
website page:
copy by Sophia Doiron